The questions to keep agencies honest · Three Fixes
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Free. Three of the twelve. Read them now.

The questions to ask an agency.

You can buy this well without knowing the technical bits. You need the right question, and you need to know what a fair answer sounds like before you hear a bad one. There are twelve of these questions. The three below are the ones that save the most money, so they are here for nothing.

3 of 12questions, shown free

Three are on this page. Nine come with the report.

This is the whole of three questions: what to ask, what a fair answer sounds like, and what a bad answer sounds like when you hear one. Each one is complete.

The other nine arrive in your Three Fixes report, written for your trade, with the fair answer worked out for a business your size rather than a business in general. That is the part we sell, and it is ninety nine dollars.

The three

Ask these before you sign anything

Ask them out loud, in this order, and write down what you hear. A good agency answers all three in a couple of minutes and treats the question as normal. That is most of what you are testing.

  1. 01What exactly will you build, and what will it not do?

    A fair answer sounds likeA written list of what is in and what is out, in plain words, before any money moves. The second half is the real test: anyone who has built one of these can tell you where it stops, quickly and without flinching.

    A bad answer sounds likeIt handles the whole process end to end. Nothing handles the whole of anything. That sentence is the one that turns into a change request with a price on it in month four.

    What they said

  2. 02Who owns the accounts, the logins and the data when we are done?

    A fair answer sounds likeYou do. Every account is opened in your business name and your email, and you can change the password the day they leave. Ownership is decided in the first week and it is very hard to undo later.

    A bad answer sounds likeWe manage all of that for you, it is easier if it sits under our account. Easier for them. If your business number is registered to somebody else, they are holding your phone.

    What they said

  3. 03What does month two cost, once the build is finished?

    A fair answer sounds likeA number, said out loud, with what it covers and what would count as a new quote. A clear answer here means they know what they are building.

    A bad answer sounds likeWe will sort the ongoing side out once you are up and running. The build price is the number they want you looking at. Month two is the one you keep paying.

    What they said

The other nine

What the paid nine are about

These are the subjects, not the questions. Each one arrives in your report as a question you can read straight off the page, with the fair answer written for your trade sitting beside it.

  1. 04 Proof at your size
  2. 05 Who does the work, and where they sit
  3. 06 How the price is put together
  4. 07 Your customers' details
  5. 08 When it does not work
  6. 09 What they need from you
  7. 10 What it is joined to
  8. 11 Walking away
  9. 12 Friday afternoon

If any of those nine is the one keeping you up, it is in the report. So is what a fair answer to it sounds like for a business like yours, which is the part your own report gives you.

The way in

Nobody tells an owner where to start

That is the hard bit with AI for a small business. The first move matters most. Knowing what to ask an agency is one way in. The report is the other: your own week looked at properly, the first steps you can take this week, the bigger jobs behind them, what agencies usually charge for this kind of work, and all twelve of these questions, with what a fair answer sounds like for your business.

Get started now

A$99, once. About fifteen minutes of questions about your week, and an AI writes your plan from your answers. No call, no follow-up, no pitch.

Want to look around first? Read a full example report, or see what an agency will try to sell you, before you pay A$99. This page stays free either way.